Information Architecture

Theory and techniques of designing Web sites for effective information delivery. Study of organization, labeling, navigation, and indexing systems is included.

About Information Architecture:

Information architecture (IA) is the area of information science that analyzes the need for an information service, and then determines a system that meets those needs in terms of appropriate form, function, metaphor, navigation and interface, interaction, and visual design. As defined by Richard Saul Wurman, a philosopher of information and communication who coined the phrase, IA is the practice of making information understandable and delivering it in a manner that conveys an intended meaning. IA determines the organization, labeling, navigation, and indexing systems that are required to support both the browsing and searching of audiences of users in today’s online information environment. It plays a crucial role in determining whether users can easily find the information they need.